Anua

What is Our Mission?

Anua is dedicated to helping customers achieve healthy and beautiful skin by constantly asking questions and finding the most gentle yet effective answers.

We believe that skin concerns should be approached through both:

  • Active solutions for personal skin needs
  • Safe and soothing formulations for everyone

By combining these perspectives, we develop skincare that is both powerful and calming.

Our Philosophy

Holistic Skincare
Skin health is deeply connected to your lifestyle stress, diet, pollution, and hormonal balance all matter.
That’s why Anua promotes a mindful, balanced lifestyle as the foundation for clear, radiant skin.

What Makes Anua Different?

1. Relaxing Formulas
Soothing ingredients that help calm and protect tired, stressed skin.

2. Ingredient-Focused
We remove unnecessary additives and highlight only the best ingredients for maximum effect.

3. Simple but Effective
Anua’s minimalist approach values clean formulations and simple routines for lasting skin health.

4. Sustainable Partnership
We maintain long term relationships with trusted raw material suppliers, always keeping sustainability in mind.

Our Values at a Glance

  • Only carefully selected raw materials
  • Not tested on animals
  • Free from animal-derived ingredients
  • Certified vegan
  • Suitable for sensitive skin
  • Eco-friendly & sustainable
  • 11 EWG Green grade ingredients
  • Minimalist, clean design

Safe ingredients

  • Mugwort

    Mugwort derived ingredients are plant-based ingredients that can help soothe the skin and are ingredients that can help care for tired skin.

  • Peach

    Peach derived ingredients are ingredients that can provide moisture to the skin and help maintain elasticity and clear skin care.

  • Birch

    Birch derived ingredients are ingredients that can help keep the skin moist and help soothe and improve skin texture.

  • Rice

    Rice derived ingredients can provide rich moisture and nutrition to the skin, helping to care for clear and moist skin.

Effective ingredients

  • PDRN

    A salmon DNA-derived ingredient that helps maintain healthy skin condition by helping the skin's natural vitality. It is an ingredient that helps to care for skin that looks lively and firm and gives it a glow.

  • Niacinamide

    A whitening ingredient that blocks melanin movement to relieve blemishes and evenly brighten skin tone. It is a hypoallergenic ingredient that can be used on sensitive skin without worry.

  • Retinol

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  • Vitamin

    An ingredient that helps to provide vitality and vitality to skin and maintain healthy and clear skin.

  • Hhyaluronic acid

    A natural moisturizer that attracts moisture in the air like a magnet, instantly moisturizing dry skin and maintaining moisture in the skin for a long time so that it does not dry out.

  • Ceramide

    It is a moisturizing ingredient that helps maintain moist and healthy skin by filling the skin barrier firmly, preventing moisture evaporation, and protecting the skin from external stimuli.

Heartleaf Product Line

Anua Heartleaf 77% Soothing Toner

Anua Toner, which contains 77% heartleaf extract, is made of all EWG green grade ingredients and is made of 11 food grade base ingredients including concept ingredients.

It is designed to be suitable for N-toner method, cleansing toner method, and toner facial mask method with a watery formulation that is fragrance-free and colorless, and has been confirmed non-irritating through skin irritation tests.

Anua Heartleaf Gentle Facial Cleanser

The skin-friendly Heartleaf mildly acidic cleansing foam soothes the skin with its dense foam and Heartleaf ingredients.

  • Contains 35% heartleaf extract instead of water, excellent for soothing the skin
  • Soft and rich weakly acidic foam keeps the skin moisturized without pulling
  • Skin will remain hydrated after cleansing with 90% naturally derived subacid cleansing foam

Anua Heartleaf 70% Mud Cream Mask

The cream mask gently removes waste products in pores with heartleaf extract and soothes the skin.

  • Contains 70% heartleaf extract instead of water, excellent for soothing the skin
  • Micro clay particles cleanly cleanse impurities in pores
  • Soothes and comforts sensitive skin
  • No artificial coloring added

Anua Heartleaf 80% Soothing Ampoule

Moisturizing and soothing ampoule containing 80% heartleaf suitable for sensitive skin

  • Contains 80% heartleaf extract instead of water, excellent for skin soothing
  • A sticky but non-sticky formulation
  • A soothing and relieving formula that can be used on sensitive skin

Anua Heartleaf 77% Soothing Sheet Mask

A natural sheet mask that provides a soothing and moisturizing effect with 77% heartleaf extract

  • Contains 77% heartleaf extract instead of water, excellent for skin soothing
  • Provides instant moisture to dry skin with maximum moisture retention
  • Uses ultra-fine sheet derived from plant extracts

Anua Heartleaf 78% Soothing Cream

A moisturizing and soothing cream without stickiness or shine

  • Contains 77% heartleaf extract instead of water, excellent for skin soothing
  • Skin irritation test completed
  • Contains 5 moisturizing ingredients to maintain a moisture barrier for a long time

Anua 5-Zero Mild Sun Cream SPF50+|PA+++

Eliminates all 5 fatal flaws of existing sun creams.

  • Mild ingredients for sensitive skin
  • Free of 20 harmful ingredients
  • Sun cream that applies moistly and smoothly with powder dispersion technology

Anua Products

  • Anua Heartleaf 77% Soothing Toner

    250ml

  • Anua Heartleaf 77% Soothing Toner

    500ml

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