Etude

About Etude

Etude is a playful and trend-leading K-beauty brand that inspires confidence and creativity in makeup.

With fun packaging, vivid colors, and accessible products, Etude empowers you to experiment and express yourself every single day.

As a pioneer in the K-beauty wave, Etude inspires global beauty lovers to explore color, creativity, and self-expression. Its products combine trend-savvy designs with skin friendly formulas, catering to a diverse audience ranging from first-time makeup users to seasoned beauty enthusiasts.

Whether it’s a bold eyeshadow palette, a skin-soothing cream, or a viral lip tint, Etude invites everyone into a world of beauty that's fun, approachable, and ever evolving.

Loved Products

  • Fixing Tint

    Rich in antioxidants and phytoestrogens, black soybeans help to firm, smooth, and nourish aging skin.
    Dumidang's signature ingredient for anti-aging and elasticity.

  • Curl Fix Mascara

    Known for its cooling and detoxifying properties, mung bean extract helps to soothe sensitive skin and reduce redness.
    Ideal for calming troubled or irritated skin.

  • Dear Darling Tint

    A natural exfoliant packed with saponins.
    Red bean gently helps clear pores, remove dead skin, and leave the skin feeling refreshed and smooth.

  • Look At My Eyes

    Chickpea extract provides natural vitamins and proteins that support skin regeneration and hydration.
    Helps maintain a bright, healthy complexion.

  • Moistful Collagen

    Chickpea extract provides natural vitamins and proteins that support skin regeneration and hydration.
    Helps maintain a bright, healthy complexion.

  • Soon Jung

    Chickpea extract provides natural vitamins and proteins that support skin regeneration and hydration.
    Helps maintain a bright, healthy complexion.

Why Choose Etude?

  • A brand loved by Gen Z and K-pop fans
  • Fun and unique packaging
  • Safe and proven formula
  • An all-in-one brand, from skincare to perfect glam makeup
  • Available in over 20 countries

Etude Products

  • Anua Heartleaf 77% Soothing Toner

    250ml

  • Anua Heartleaf 77% Soothing Toner

    500ml

  • Column

    Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

  • Column

    Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.