Missha

Thoughtful Beauty for Everyday Moments

More Than a Routine A Daily Ritual

At Missha, beauty isn’t reserved for special occasions.
It lives in every ordinary moment in your morning routine, your evening cleanse, and everything in between.
That belief has guided us since 2000, as we create products that make skincare feel meaningful, not mechanical.

Ingredient Driven Formulas

We focus on what matters: efficacy.
Each Missha formula is stripped of unnecessary fillers, powered instead by high-impact ingredients chosen for their function not fluff.
From origin to final absorption, every step is designed to support real skin transformation.

Smart Absorption, Real Results

What good are great ingredients if they don’t reach where they’re needed?
Missha’s proprietary absorption technology ensures that actives are delivered deep into the skin, where they can work their best safely, and efficiently.

Backed by Research, Loved by Millions

Every Missha product is built on data not just lab tests, but millions of customer voices.
We take those real-world insights seriously, constantly refining our formulas to meet evolving skin needs in an ever-changing environment.

Legacy Built on Trust

From our earliest days as a digital pioneer in Korean beauty, we’ve stayed close to the customer.

  • 13 million BB creams sold globally
  • trusted and loved
  • 30,000+ global stores

Behind every milestone is a simple promise. We listen. We research. We deliver.

Discover the Beauty of Everyday Confidence

It’s not just about skin. it’s about how you feel in your skin.
Join the millions who trust Missha to elevate their daily rituals into moments of beauty.

Fermented Powerhouse for Brighter, Healthier Skin

Time Revolution The First Essence 5X

Missha’s most iconic product formulated with 97% cica yeast ferment and Missha's exclusive Pro Ferment α™ technology.
It hydrates, firms, brightens, and strengthens the skin barrier in just 14 days. Often called Korea’s answer to luxury essences, but at a more accessible price.

Advanced Anti-Aging with 100% Plant Stem Cells

Time Revolution Prime Stem 100 Lifting Serum

This premium anti-aging serum contains 100% plant-derived stem cell extract from lotus to firm, lift, and energize tired skin.
It improves elasticity, reduces visible wrinkles, and helps rejuvenate mature skin with high-density moisture.

Hydration That Goes Deep

Super Aqua Ultra Hyalon Cream

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Flawless Coverage Meets Long-Lasting Comfort

Stay Cushion

Missha’s Stay Cushion provides seamless coverage with a lightweight, breathable finish.
Infused with skincare ingredients, it blurs imperfections while keeping the skin calm and fresh throughout the day.
Its semi-matte finish is perfect for daily wear.

Target Dark Spots + Firm in One Step

Vita C Plus Spot Correcting & Firming Ampoule

Formulated with 33% pure vitamin C derivatives, collagen, and niacinamide, this ampoule targets pigmentation, dark spots, and fine lines.
It brightens and firms skin at the same time, making it one of Missha’s top multi functional serums.