Purito

Pure Skincare, Rooted in Seoul
Purito Seoul is a clean beauty brand inspired by Korean nature that cares for both skin and the planet.
Since its establishment in 2017 by High Nature Co., Ltd., the brand has been offering skincare solutions that capture the vibrant sensibility of Seoul and the harmony of traditional Korean ingredients.
Brand Philosophy
Purito Seoul focuses on restoring the skin’s natural balance, focusing on the value of ‘purification.’
In addition, ‘To (土)’ in the brand name symbolizes the connection with nature and contains practices for sustainable beauty.
Values to pursue
Vegan & Cruelty Free: All products are manufactured without animal testing and use only vegan-certified ingredients.
Eco-friendly packaging: Our packaging is made of recyclable or biodegradable materials to minimize environmental impact.
Honest raw material selection: We only select natural ingredients that are gentle and effective, so that even sensitive skin can feel safe.
User-centered development: We pursue genuine skincare by planning products that reflect the voices of our customers.
Ingredients
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Centella Asiatica
A soothing herb known to soothe skin irritation and aid in skin healing, it is ideal for sensitive or problem skin.
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Deep Sea Water from the East Sea
Rich in essential minerals, this deep sea water provides long-lasting hydration and helps maintain skin balance.
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Oat Extract
A gentle, nutritious ingredient that strengthens the skin barrier and provides deep moisture.
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Damyang Bamboo
Bamboo extract, rich in amino acids and antioxidants, energizes the skin and enhances its resilience.
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Korean Water Parsley (Minari)
Soothes stressed and irritated skin and brightens and evens out complexion.
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Jeju Hydrangea Flower Extract
Harvested from Jeju Island, this plant-based ingredient improves skin elasticity and radiance through its antioxidant effects.